“Air Arabia is the official sponsor of Sharjah in the AFC Champions League Sharjah Investment and Commercial Development Company signed a contract to sponsor the first team in Sharjah Football Club with Air Arabia, under which it will be the main and official sponsor of the team in its participation in the AFC Champions League for the 2022 season, in which the team reached the group stage where it will play in the second group that includes alongside it The Saudi Crescent, the Qatari Rayyan and the Tajik Independence, which will be held in the Saudi capital, Riyadh, from the 8th to the 27th of this April.
The Sharjah Club was represented in signing the contract by His Excellency Ibrahim Al-Jarwan, Chairman of the Sharjah Investment and Commercial Marketing Club Company, while the Air Arabia company was represented by Mr. Hossam Raydan, Director of the Corporate Communications and Customer Experience Department. The agreement between the two parties stipulates that the Air Arabia logo will be placed on the chest of the players’ shirts during the championship matches with the granting of Al-Arabiya The rights to photograph and use the team’s photos with the company’s crews and planes, as well as publishing a promotional video for the company on the club’s social media platforms to announce the partnership, and many of the mutual commitments between the two parties are implemented successively during Sharjah’s participation in the tournament.
For his part, His Excellency Ibrahim Al Jarwan valued the agreement and indicated that signing the contract with Air Arabia comes within the continuous efforts of Sharjah Investment and Commercial Marketing Company to expand the base of funding and support for the club through partnerships with major companies in the emirate and the country, praising the great cooperation shown by Air Arabia officials during Negotiating the terms of the contract, hoping that cooperation between the two institutions would extend beyond this agreement. Al-Jarwan added: “With this agreement, we are taking a big step towards activating marketing and advertising partnerships with one of the largest companies in the Emirate of Sharjah, which is characterized by large international extensions and spread in most countries of the world. It has a positive impact on the future of our cooperation with commercial partners and sponsors.”